💜 Callicarpa macrophylla (Linn) – Beauty Berry / Priyangu

Description:
Callicarpa macrophylla (Linn), commonly known as Beauty Berry or Priyangu, is a medicinal shrub from the Lamiaceae family. It is highly valued in Ayurvedic and traditional medicine for its cooling, astringent, and antioxidant properties. The plant’s roots, leaves, and fruits are used for treating skin diseases, fevers, and digestive disorders. Its clusters of violet berries also make it popular as an ornamental and therapeutic plant.

🌿 Key Benefits

🩸 Purifies Blood – Helps cleanse toxins and improve complexion.
🔥 Reduces Inflammation – Provides relief from swelling and joint pain.
🧴 Promotes Skin Health – Useful in treating acne, rashes, and wounds.
💧 Cooling & Soothing – Balances body heat and provides relaxation.
🍃 Aids Digestion – Acts as a mild astringent and supports digestive wellness.
🦠 Antioxidant Protection – Defends cells from free radical damage.